Vuse is the first FDA-authorized vape
On Oct. 12, the FDA authorized certain Vuse vape products to be sold in the U.S. Vuse is allowed to sell three tobacco-flavored vape products on shelves. The FDA denied 10 flavored products.
Vuse still isn't officially "FDA approved."
According to the FDA, the authorization "permits the tobacco products to be sold in the U.S., but it doesn't mean "these products are safe or 'FDA approved .'"
Vuse parent company is a big tobacco industry name
Vuse is owned by R.J. Reynolds—a tobacco giant selling the likes of Newport and Camel. Founded in 1875 by a man of the same name, the publicly traded company maintains market share.
R.J. Reynolds has a long acquisition history
In the early aughts, R.J. Reynolds merged with Brown & Williamson to form a new public company called Reynolds American and traded on the NYSE under the ticker "RAI."
Vuse has a positive impact on BTI stock
Even as a small part of BAT's value, the Vuse news has managed to send BTI stock up 2.23 percent after FDA authorization.