What are the vaping statistics?
Teens and young adults. Gallup says that 20% of people age 18 to 29 vape, compared to 9% of people age 30 to 49, 7% of people age 50 to 64, and less than 0.5% of people older than 65. And, according to the Truth Initiative, 15- to 17-year-olds are 16 times more likely to vape than 25- to 34-year-olds.
Who is the target market for vaping?
The research highlighted that e-cigarettes were being targeted at two distinct consumer groups: The committed smoker, Young social smoker or non-smoker.
How does social media affect vaping?
A recent study found that a higher level of social media use among adolescents was associated with their greater susceptibility to use e-cigarettes, as well as positive attitudes and perceptions of low harm related to e-cigarette use (12).
Where is vaping most popular in the world?
Vaping is increasing in the majority of high-income countries. E-cigarette use in the US and Europe is higher than in other countries, except for China which has the greatest number of e-cigarette users.
How do vape ads target youth?
Using Emotional Appeal to Attract Youth Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal. Of the video ads studied, 68% used happiness, 41% used friendship, 24% used sex, and 24% used success.
How does the public feel about e cig advertising?
Last month, the Food and Drug Administration criticized e-cigarette companies for marketing their products as a safer alternative to smoking regular tobacco cigarettes. Three in ten (31%) adults think e-cigarettes present a safer alternative for smokers who are trying to quit.
Who influences teens to vape?
Teen vaping can be influenced by several sources of information, including marketing, family, peers, and the internet.
Is vaping socially acceptable?
SO, IS VAPING SOCIALLY ACCEPTABLE IN SOCIETY? Over time, vaping has become more widely accepted for many people . It's easier to vape than smoke in some public places, meaning that people are now more exposed to it than smoking.
Why do teens vape?
addiction, they like the “hit” they get from nicotine. appealing flavors (e.g. fruit, candy, dessert) devices are seen as trendy, or a status symbol. they consider vaping “harmless” and “safer than smoking” in order to quit or cut down on smoking.
Who is vaping the most?
Data from the National Health Interview SurveyIn 2018, 14.9% of adults had ever used an electronic cigarette (e-cigarette), and 3.2% were current e-cigarette users.The prevalence of adults who had ever used an e-cigarette and were current users was highest among men, non-Hispanic white adults, and those aged 18–24.More items...
What age group uses nicotine the most?
By Age. Current cigarette smoking was highest among people aged 25–44 years and 45–64 years. Current cigarette smoking was lowest among people aged 18-24 years.
Is the vaping industry growing?
The global e-cigarette and vape market size was valued at USD 18.13 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 30.0% from 2022 to 2030.