One of the best ways to promote your vape shop (and increase sales in the process) is to hire people who are naturally passionate about your industry. When hiring people for your business, consider turning to your customer base (particular your regular patrons) first, to find people who genuinely like your business and products.
How to increase vape store sales?
Here are some vape store tips on how to increase vape store sales: 1. Enhance the User Experience Purchasing a vape shouldn't be an event, it should be an experience. The consumer needs to go through a myriad of feelings when buying a vape.
How to increase traffic to your retail store?
A cosmetics shop can hold a make-up masterclass by a popular beauty influencer to increase store traffic. A health and fitness store can advertise a free pilates class where customers can try the latest resistance bands. A music store can hold a class teaching kids how to play the guitar.
How to promote your vape business on Facebook?
Like in most FB groups, people gather to talk about an interest. Join in and be a vaper before a seller. You can find people to test and review your products in these groups, which is a better way to promote your store. For the impatient among your, many groups are also open to straight promotional posting.
What is the biggest problem in the vape industry?
Probably the biggest problem in the industry is not the different laws regulating it in different countries and states, but the denied access to paid search and Facebook ads for vapes and related products. How do you grow your vape shop if you can’t advertise?
How do I get more customers to my vape shop?
11 Marketing channels to promote your vape shop onlineOrganic search. ... Facebook company pages. ... Facebook groups for vaping. ... Reddit communities for vapers. ... Industry vape magazines. ... Vape review sites. ... YouTube reviewers. ... Vape tricksters on Instagram.More items...
Can you advertise vape shops?
When it comes to marketing your smoke or vape shop online, paid advertising is off the table due to strict policies against the promotion of smoke or vape products. Google tells us that “ads for products designed to simulate tobacco smoking” are not allowed, and this includes electronic and herbal cigarettes.
How do I advertise my smoke shop?
How to Increase Smoke Shop SalesMake sure you're at the top of Google. ... Work on customer reviews. ... Focus on Instagram. ... Showcase your products and store. ... Collect emails & run campaigns.
How do vape companies advertise?
Here are four ways e-cigarette companies market their products to target young people.Offering scholarships. ... Creating a buzz on social media. ... Sponsoring music festivals and events. ... Introducing appealing flavors.
How do I sell my vape products?
The Ultimate Guide to Selling VapeLearn the space with industry research.Find a good lawyer and accountant.Create a business plan.Finance your business.Create a plan for shipping.Purchase your inventory.Choose an ecommerce platform.Build your website.More items...•
Can you advertise vaping on social media?
If you're already running a vape shop online, you probably know that it is literally prohibited to promote any tobacco products on Google Shopping Ads. Not just Google, other social media platforms like Facebook, Twitter, Snapchat, and Instagram have a strict policy against it.
Are smoke shops successful?
An Estimate Earning Of Tobacco Industry Estimated revenue of owning a smoke shop is $300,000 per store for a start-up. However, the revenue may increase or decrease than as usual depending on several other factors such as your marketing strategy, customer relationship, shop location, stock and type of products.
How do you manage a smoke shop?
Smoke Shop Retailer Tips and Tricks (And the Worst Things You Can Do for Your Shop)Hire good employees.Get your back-office infrastructure in place.Set up a POS system.Make sure you're ready to handle payroll.Track your inventory.Explore digital marketing options.
What is it like working in a smoke shop?
Pleasant environment. Low impact and mostly non stressful job. Management is nice. Sometimes boring and the pay is low. Customers are nice overall.
Who is the target audience for vaping?
Hip Hop and Popular adolescents are most likely to vape and should be priority audiences for vaping prevention campaigns. Findings should guide the development of targeted health communication campaigns delivered via carefully designed media strategies.
How do vape ads target youth?
Using Emotional Appeal to Attract Youth Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal. Of the video ads studied, 68% used happiness, 41% used friendship, 24% used sex, and 24% used success.
Can you advertise Vapes on Instagram?
Instagram has banned the promotion of vapes and e-cigarettes. Instagram has announced a clampdown on the marketing of e-cigarette brands, including a blanket ban on vape ads, following a series of bans issued by the UK's advertising watchdog.
Hire the Right Staff
Just about any good cashier can be an acceptable vape shop employee, but there’s a big difference between a cashier and someone who actually vapes and understands what customers want.
Offer Value-Added Services
Your service to the local vaping community doesn’t have to begin and end with the sale of products. You can benefit your customers greatly – and more importantly, you can get them to walk through your door more often – by offering continued support after the sale.
Differentiate Your Vape Shop
A small community may only have enough vapers to support one vape shop. If you do business in a medium or large city, though, it’s likely that you have plenty of competition. You can stimulate return business and increase your average customer value by differentiating your vape shop.
Start a Reward Program
Does your vape shop have a reward program yet? If you use punch cards to keep customers coming back, that’s great – but you’re not getting all of the benefits that a fully digital reward program could bring to your vape shop.
The 3 Things That DOUBLED The Sales of a Vape Store
The reason I’m sharing this, isn’t to brag or pat myself on the back. I can do that enough, without blogging about it. I’m sharing this because often times people in this industry (marketing not vaping) underestimate the impact we can have on a business.
The Bottom Line
If you’re a consultant or trying to get started in marketing, web design or SEO you have to realize and be confident of your ability to make a difference to a business. It’s often times the work you do that can allow a business to hire an additional employee (s), increase their profit, market share, and really make a difference in their life.
We Upgraded Our Web Host
We know that Google considers website speed a ranking factor, but people disagree about its importance. Our experience suggests that speed becomes an important factor in competitive industries in which many websites potentially deserve top rankings.
We Refreshed Our Aging Content
This year is the fifth anniversary of eCig One. Having a solid library of informational content is one of the best ways for any website to attract traffic from search engines, and we focused much of our energy on informational content when this website was new. After five years, though, some of that content was very out of date.
We Created High-Value New Content
Do you think that your website has great content? Are you sure? Take a look at this image, courtesy of QuickSprout:
We Launched an Outreach Campaign for Link Earning
Google uses inbound links to determine a website’s trust level. If a website has many inbound links from high-quality websites, Google’s algorithm concludes that the website is probably worthy of a high ranking. Quality content alone isn’t enough to double your vaping website’s traffic — you need to have the quality and the inbound links.
We Improved the eCig One User Experience
When a website has a lot of content, one of the biggest difficulties that website will face is creating a navigation system that helps users find what they want easily. We’re not UI/UX experts at eCig One, but one thing we know for sure is that minimalism always helps.
We Concentrated on Attracting Repeat Traffic
Branding is another difficult problem for all websites. Most website visits are very short, and you have a limited time to present a memorable experience that etches your website’s name in visitors’ minds. Providing great content is one aspect of building brand awareness.
Conclusion: Generating Traffic for a Vaping Website Takes Time
Building an e-cigarette website that generates consistent traffic is extremely difficult because you can’t simply use advertising to buy your way through the slow periods. Search engines like Google and social media websites like Facebook forbid tobacco advertising, and they lump e-cigarette companies together with tobacco companies.
What is the problem with customer loyalty?
Part of the problem with the typical customer loyalty program is that, if customers aren’t actively engaging with it, all that you’re doing is rewarding purchases that your customers would have made either way. Generate real engagement with your loyalty program by rewarding actions that your customers might not perform otherwise.
Why don't customers use loyalty programs?
One of the biggest reasons why customers don’t engage with loyalty programs is because they only see their reward points when they shop at businesses or log in to those businesses’ websites. Using a mobile app is a much better way to get customers to interact with your loyalty program for three reasons.
How to give reward points?
Give reward points when customers join your email or SMS marketing list or follow you on social media. Use those marketing channels to keep your company at the top of customers’ minds when they aren’t in your store. Give reward points when customers share pictures of themselves with your products on social media.
Does a vape shop have a loyalty program?
Does your vape shop have a customer loyalty program? You bet it does. You may have implemented a loyalty program because it’s something that your point-of-sale system does for you automatically. Maybe you implemented it because you’ve seen some eye-popping statistics online. One website says that 87 percent of consumers expect the businesses they patronize to have loyalty programs. Another website says that a customer who joins your loyalty program will spend up to 18 percent more at your business each year – but have you actually found that to be the case?
Why is social media important for retailers?
Social media provides retailers with more instantaneous communciation than more traditional forms of marketing. They also allow for easy long-term communication and mutual interaction, both of which are extremely effective in building a relationship and strengthening your brand’s image. 4.
Do vape shops have social media?
Most consumers use their phones, tablets, or laptops/personal computers to make at least some of their purchases. The rise of mobile use in general and mobile shopping in particular means that retailers must adapt. Therefore, smoke and vape shops would do well to have a presence across various social media platforms, including Facebook, Instagram, and Twitter. More niche options might suit this type of retail well, too.
Can Facebook groups be banned for vaping?
Facebook groups for vaping. Facebook may not want to take your money for advertising, but they haven’t banned groups talking about vaping. The good part is that many groups are area-specific so you can reach your target audience easily. Like in most FB groups, people gather to talk about an interest.
Is vaping booming?
The vape industry is booming. Demand is not likely to die away soon with bans on smoking across the globe. If you sell e-cigarettes or e-liquids online, you know the competition is ruthless. Probably the biggest problem in the industry is not the different laws regulating it in different countries and states, but the denied access ...
Can you review a vape on YouTube?
YouTube reviewers. Yes, apparently vaping on camera attracts eyeballs so there’s your chance to be on YouTube. It works as with review sites – send your products to be tried and hope for a positive review from professional vapers. Sometimes, they’ll want an affiliate link. A good selection to start with includes:
Do vape magazines have advertising?
There are vape magazines bring the community together both online and offline, have a large influence and accept advertising.
Can vaping help you quit smoking?
Smokers looking to quit need to know vaping can help them. You can join the conversation on various channels (YouTube, Quora, FB, etc.) with vape pros like not having to finish the cigarette even if the need for nicotine is satisfied.
How to improve your retail marketing?
Use retail analytics. You can’t improve what you don’t measure. The best way to boost your retail marketing and traffic-generation efforts is to measure the performance of your campaigns. Accomplishing this starts with implementing retail analytics and counting traffic.
How to increase foot traffic?
Encourage customers to talk up your brand. Word of mouth can help you boost foot traffic. In addition to building up a great reputation (which we talked about earlier), you can increase positive word of mouth by actively encouraging customers to talk up your brand.
How does space affect retail?
Space conveys value in retail. The more open space you have, the higher the perceived value of your merchandise. So, if you’re a high-end retailer, make sure to have a lot of space between products. If you’re a bargain store, then you don’t have to space out different items as much. Update your windows regularly.
How to stop people from running in your tracks?
1. Set up a sandwich board. If you want to stop people in their tracks (literally), then a standalone sandwich board right outside your store could do the trick. Sandwich boards are inexpensive (you can get one for less than 20 bucks) and they’re easy to set-up.
What is the challenge of increasing foot traffic?
The challenge of increasing foot traffic is something that virtually every retailer faces. And in today’s increasingly competitive landscape where consumers have a ton of choices, it’s more important than ever to come up with ways to get people walking through your doors.
Can you talk about foot traffic without talking about window displays?
No conversation about retail foot traffic would be complete without talking about window displays. Your windows heavily impact people’s decision to walk into your store, so you want to make sure they’re a hit.
Does Google drive in store traffic?
Fact: Google can help drive in-store traffic. Industry data shows that 46% of all searches on the site have local intent and Google itself saw a 500% growth in "near me" searches that contain variations of "can I buy" or "to buy.". It gets better.
The 3 Things That Doubled The Sales of A Vape Store
What You Can Takeaway from this?
- I said you were going to learn 4 major points. 1. Identifying opportunities with an existing customer base. 2. The importance of aggressive retention. 3. Bringing in new customers through online visibility. 4. Analyzing the competition and diluting their reach. Identifying opportunities with an existing customer base, that was easy with a rewards s...
The Bottom Line
- If you’re a consultant or trying to get started in marketing, web design or SEO you have to realize and be confident of your ability to make a difference to a business. It’s often times the work you do that can allow a business to hire an additional employee(s), increase their profit, market share, and really make a difference in their life. You also need to be willing to look for easy opportunitie…