Full Answer
Which vape products are being recalled?
Mar 01, 2022 · Product Safety Recalls - Vape Cartridges. Posted by Heather Despres on March 01, 2022. The issue of adulterants in cannabis vape products has once again resurfaced as the Pennsylvania Office of Medical Marijuana issued a notice to medical cannabis patients on February 4, 2022 advising them of a recall of over 500 different products containing ...
Why is Pennsylvania recalling medical marijuana vape products?
Feb 04, 2022 · Hundreds of Vape Products Recalled From Pennsylvania’s Medical Cannabis Market: UPDATED. Following a months-long review of vape products sold by Pennsylvania’s licensed cannabis operators, the state’s Department of …
What to do when your brand experiences a product recall?
Feb 04, 2022 · State Department of Health recalls 500 medicinal marijuana vape products The affected products contain ingredients not approved for inhalation by the U.S. Food and Drug Administration, the Dept ...
Are product recalls good or bad for customer engagement?
Feb 04, 2022 · The DOH targeted vape products “state-wide” to gather information on whether “added ingredients” were present in those products—some of which were being sold on dispensary shelves. Back on Nov. 16, the DOH had sent a message to all licensed cannabis business owners, asking for them to submit all vape products containing added ...
What to do if your product is recalled?
In the event of a product recall, your customers will likely be confused, and generally inconvenienced by the sudden shift. Hiring a few more customer service professionals, instating a live chat help feature on your website, or holding an informative press conference about the change will go a long way in easing the minds of the most frustrated customers.
What is the mistake that companies make when they discover a product defect?
A serious mistake some companies make when they discover a product defect is to stay focused on profit as the bottom line. Sometimes you have to take a revenue hit to keep customers loyal to your brand.
Is a recall a PR?
It may sound a bit strange to hear that you should assume that a recall will occur on every new product your brand puts on the market, but effective PR is based on messaging, framing the situation and managing the reaction of consumers in the face of uncertainty and this can only be done with the highest possible degree of readiness.
Be Transparent and Communicate with Customers
Be as transparent as possible about the recall, and keep the lines of communication open with customers. In the event of a recall, your customers will likely be confused about what to do and may have questions they want answered.
Offer Full Refunds
Many companies make the mistake of prioritizing their bottom line when a recall is issued. Taking this approach will only cause you to lose customers, which may ultimately bankrupt your business.
Educate Customers
Don’t leave customers in the dark if your product is being recalled for health and safety reasons. It’s natural to be concerned about the potential risk of explaining the dangers of your product, but doing so will help restore customer trust in your brand. Mistakes happen, and customers know this.
Be Cooperative with Regulators
If your brand has to work with a government agency or a third-party mediator as part of the recall process, be cooperative. Keep in mind that your brand is in the wrong. You will gain nothing by being uncooperative. Working with the agency or mediator will help make the process go as smoothly as possible.