how do i market my vape products

Can you advertise vape products on Google?

Google tells us that “ads for products designed to simulate tobacco smoking” are not allowed, and this includes electronic and herbal cigarettes. However, ads for tobacco are also prohibited. Social media platforms, such as Facebook and Instagram, also have policies against the promotion of tobacco and vape products.

Is it legal to advertise Vapes?

If you're already running a vape shop online, you probably know that it is literally prohibited to promote any tobacco products on Google Shopping Ads. Not just Google, other social media platforms like Facebook, Twitter, Snapchat, and Instagram have a strict policy against it.

Who is the target market for Vaping?

The research highlighted that e-cigarettes were being targeted at two distinct consumer groups: The committed smoker, Young social smoker or non-smoker.

Can you promote vape on Facebook?

Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.

Can you sell vapes on eBay?

E-cigarettes and their accessories, or items containing tobacco, are not allowed on eBay. The sale of tobacco is highly regulated, and may cause harm to eBay members, so we do not allow tobacco products to be listed.

Can you advertise vapes on TikTok?

TikTok's community guidelines restrict uploading videos featuring 'the depiction, promotion, or trade of drugs or other controlled substances'. Advertising of tobacco and alcohol products is also banned on the platform.

What is the biggest vape company?

JuulMarket. The most well-known e-cigarette brand is Juul, which held three-quarters of the U.S. e-cigarette market at the end of 2018. In December of that year, the cigarette company Altria — the parent company of Philip Morris USA — bought a 35 percent stake in Juul.

How do smoking companies advertise?

Advertising is increasingly shifting to social media platforms, and the nicotine and tobacco industries are no different. “Influencers” on social media who reach and engage children and adolescents are invited by these industries to serve as “brand ambassadors” or offered financial incentives to promote their products.

How do vape ads target youth?

Using Emotional Appeal to Attract Youth Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal. Of the video ads studied, 68% used happiness, 41% used friendship, 24% used sex, and 24% used success.

How can I boost my vape sales?

Here are some vape store tips on how to increase vape store sales:Enhance the User Experience. ... Involve Influencers in your Campaign. ... Don't Use One Size Fits All Marketing Campaigns. ... Increase Your Scope. ... Create a Sense of Fraternity. ... Keeping up with the Trends:

How can I sell my vape online?

The Ultimate Guide to Selling VapeLearn the space with industry research.Find a good lawyer and accountant.Create a business plan.Finance your business.Create a plan for shipping.Purchase your inventory.Choose an ecommerce platform.Build your website.More items...•

Can you sell vape on Instagram?

In a blog post, Instagram stated: "Branded content that promotes goods such as vaping, tobacco products and weapons will not be allowed. Our advertising policies have long prohibited the advertisement of these products, and we will begin enforcement on this in the coming weeks."