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6 Loyalty Program Examples in the eCig and Vapes Industry
The eCig and vaporizer industry is quickly on the rise. The electronic alternative to traditional smoking has become a very competitive industry, especially online. Forbes has projected that eCigs will surpass traditional cigarettes in sales volume by as early as 2047.
Tips for Loyalty Programs in the eCig and Vapes Industry
The examples above are meant to provide you with loyalty program examples that you can find inspiration from. Even though there are hundreds of examples of loyalty and rewards programs in the industry, most have a few things in common.
Auto-Ship Programs
Auto-ship programs basically allow you to set a recurring order – for some e-juice and coils, say – and get it delivered to your door on the same day of each month. This is a pretty straightforward system, and a good idea if you have an ongoing need for juice and coils and you generally pick up the same stuff each month.
Membership Based Programs – VapeWild AF
There aren’t many of these services in the industry – in fact, we could only find one such program after doing a bit of research, VapeWild AF. So for this section, we’ll focus on this program and how it compares to the more commonly-used approaches described above.
Why are loyalty points important?
Loyalty points are a key driver of customer spending, since frequent customers will want to rack up more points towards a reward, and points can only be earned by spending more money.
How does golf loyalty work?
Golf loyalty software will collect data on consumers’ spending habits and help you personalize your marketing. You can then determine which promotions to send your customers and which ones they responded to best. In that sense, loyalty marketing is ten times more effective on average than traditional marketing.
How much of your revenue is driven by the top 20% of your customer base?
On average, the top 20% of your customer base drives 80% of your revenue. With customer loyalty software, you can find, collect, and rank data on every patron—including your top 20%. Knowing your best customers will help you focus your efforts on making these valued (and valuable) members feel special.
Is loyalty marketing more effective than traditional marketing?
In that sense, loyalty marketing is ten times more effective on average than traditional marketing. One way to collect detailed data is to encourage customers to participate in a “Text and Win” promotion linked to your loyalty program.
