how do vape companies target youth

by Rosemary Emmerich Published 2 years ago Updated 1 year ago

^{4 marketing tactics e-cigarette companies use to target youth}

Offering scholarships. Several e-cigarette companies are offering scholarships, ranging from $250 to $5,000, that involve asking students to write essays on topics like whether vaping could have potential benefits, ...
Creating a buzz on social media. E-cigarettes make frequent appearances on social media newsfeeds and timelines. ...
Sponsoring music festivals and events. In 2013, blu eCigs® sponsored the Sasquatch! ...
Introducing appealing flavors. The 2009 Family Smoking Prevention and Tobacco Control Act banned flavors in cigarettes — except menthol — to curb youth appeal, but flavors are still allowed ...

Full Answer

How dangerous is vaping for teens?

Vaping has become an increasing problem in teens, and other teens are seeing the effects in ... Walker’s best advice to parents is to have a conversation with your child about the dangers of vaping and what problems they are running in to, so that ...

How can we prevent teens from vaping?

How to Quit Vaping

Know Why You’re Quitting. There are many good reasons to stop vaping. ...
Quit Tobacco Completely. Some people who vape also use cigarettes or other tobacco products. ...
Commit to Your Quit. The first step to giving up vaping is to choose a date to quit. ...
Know What Challenges to Expect. ...
Imagine Your Vape-Free Self. ...
Build Your Team. ...

How to keep tweens from vaping?

How to Keep Tweens From Vaping

Preview challenging social situations. Parents can help tweens resist pressure to vape “the same way vaccines prepare our bodies to resist future viruses,” says Josh Compton, an associate professor of ...
Help tweens formulate a plan. ...
Encourage kids to take comparatively safe risks. ...
Set the stage for good decision-making. ...
Provide good information. ...

How to invest in vaping?

Management Team

Kevin Burns - CEO
James Monsees - CPO
Adam Bowen - CTO
Ashley Gould - CAO
Tim Danaher - CFO

How do vape ads target youth?

Using Emotional Appeal to Attract Youth Experts have found that all e-cigarette ads included at least some type of youth-appealing content involving strong emotional appeal. Of the video ads studied, 68% used happiness, 41% used friendship, 24% used sex, and 24% used success.

What are two ways that vape companies market to youth?

By 2016, nearly 4 out of 5 middle and high school students, or more than 20 million youth, saw at least one e-cigarette advertisement....4 marketing tactics e-cigarette companies use to target youthOffering scholarships. ... Creating a buzz on social media. ... Sponsoring music festivals and events. ... Introducing appealing flavors.

Who is the target audience for Vaping?

The research highlighted that e-cigarettes were being targeted at two distinct consumer groups: The committed smoker, Young social smoker or non-smoker.

How do tobacco companies target the youth?

Scientific evidence shows that tobacco company advertising and promotion influences young people to start using tobacco. Adolescents who are exposed to cigarette advertising often find the ads appealing. Tobacco ads make smoking appear to be appealing, which can increase adolescents' desire to smoke.

How does Juul market to minors?

Juul Labs, the vaping company that has long insisted it never marketed its products to teenagers, purchased ad space in its early days on numerous youth-focused websites, including those of Nickelodeon, the Cartoon Network, Seventeen magazine and educational sites for middle school and high school students, according ...

How will e cig advertising most likely impact youth awareness and use?

Most e-cigarettes contain nicotine, which causes addiction, may harm brain development, and could lead to continued tobacco product use among youth. Tobacco product advertising can entice youth to use tobacco, and spending to advertise e-cigarettes has increased rapidly since 2011.

Why do teens vape?

addiction, they like the “hit” they get from nicotine. appealing flavors (e.g. fruit, candy, dessert) devices are seen as trendy, or a status symbol. they consider vaping “harmless” and “safer than smoking” in order to quit or cut down on smoking.

How do I market my vape products?

11 Marketing channels to promote your vape shop onlineOrganic search. ... Facebook company pages. ... Facebook groups for vaping. ... Reddit communities for vapers. ... Industry vape magazines. ... Vape review sites. ... YouTube reviewers. ... Vape tricksters on Instagram.More items...

How do companies market e-cigarettes?

E-cigarettes are marketed through various channels, including the internet, newspapers/magazines, TV/movies, and retail stores, with most money spent on television and print media.

Why do you think tobacco companies target pre teens and teenagers?

They think that everyone else is smoking and that they should, too. The tobacco industry has used clever marketing tactics to specifically target teenagers. The price is right—in places where low tobacco taxes have kept the price down, it is easier for kids to afford cigarettes.

What are some ways that tobacco companies market advertise to teenagers?

Tobacco companies have decades of experience marketing their products to kids and teens. ... Candy- and Fruit-Flavored Products. ... Celebrity Endorsements. ... Misleading Health Claims. ... Smoking is Just a Game. ... Buy One, Get One Free. ... Ads in Popular Magazines. ... Product Placement on TV and in Movies.More items...•

Who do tobacco companies target?

An analysis of previously confidential tobacco industry documents found that tobacco companies have been targeting specific sub-groups of women since at least the 1970s, including military wives, inner-city minority women, and older discount-sensitive women.

How old was Samson when he started vaping?

Samson says, “You could be the biggest loser, but if you had a really nice vape, filled with good juice, and one of the popular kids was out of vape, they’d be hanging out with you.”. Samson was just 12 when he tried vaping for the first time and says by the age of 14, he was addicted.

What is the flavour of a vype?

Vype’s display in the Queen Street West store (180 Smoke) could be mistaken for a Nespresso display and their flavours include dark cherry, ripe mango, classic peach, and fresh apple.

How many followers does Voopoo have?

Vype Canada has an Instagram account that largely markets their products. VOOPOO has over 420,000 followers on their Instagram account, and their most recent posts include a vaping elephant, guys flexing their guns (and their vapes), and a vape duel between two young men for the affections of a girl.

Where is Vype located?

Vype also had a free-standing display on King Street West in Toronto. With its black frame filled in with large green plants and roped-off entrance, it looked more like the entry point to an art installation. Vape companies have also been called out for creating e-juice flavours that blatantly appeal to teens.

Who owns Juul tobacco?

Altria Group, one of the world’s largest producers and marketers of tobacco and tobacco-related products acquired a 35 percent stake in JUUL. vuse is owned by R.J. Reynolds Vapor Company. Another popular brand, Vype, is owned by British American Tobacco ( bat ).

Does Canada have vaping?

In Canada, the federal government allows for the promotion of vaping products on TV, radio, billboards, in newspapers, on social media, and other mainstream media, according to Heart & Stroke Canada. Recently, however, the Ontario government proposed to ban the promotion of vaping products in gas stations and convenience stores.

Is vaping a ploy to get young people addicted to nicotine?

“To position vaping in any other way than a very deliberate ploy to get young people addicted to nicotine is incredibly naive, ” he says.

When did smoking become popular?

Smoking became popular in the mid-1800s when cigarette manufacturing became automated; it took almost 100 years for the deadly health effects of smoking tobacco to be proven. An anti-smoking bulletin board posted outside the health center in Founders Hall. Photo by Leo Melancon.

Is smoking glamorized in movies?

And yet, smoking is still glamorized through images in movies, television and streaming content, according to the Truth Initiative’s research. JUUL released a series of ads like this one to appeal to younger customers, despite claiming that their products are for adults. Photo provided by vox.com.

What are the e-cigarette companies targeting?

E-cigarette companies are targeting young people in Canada through advertisements that promote flavours, make health claims and push lifestyle benefits – all of which, critics say, flouts federal laws meant to prevent the promotion of vaping as a desirable activity for young people.

Who sells the Vype e-cigarette?

In September, several e-cigarette companies, including Juul, Imperial Tobacco Canada, which sells the Vype e-cigarette, and JTI Canada, which sells the Logic vape brand, joined forces to launch the Vaping Industry Trade Association (VITA).

What are the most common violations of the Health Canada vape law?

The most common violations were promoting child-friendly flavours and using testimonials to promote products.

What is the wave of vaping ads?

To public-health advocates, the current wave of vaping ads – like the Instagram posts at right – is reminiscent of cigarette makers' strategies in the 20th century, like the 1979 tobacco ads pictured at left.

Where is Canada Vapes located?

Canada Vapes, an online vape store and e-liquid manufacturer in London, Ont., published a post on Instagram and Facebook in early November promoting a holiday-themed gingerbread cookie vaping flavour. The post says the e-liquid is “a combination of molasses and ginger to create the perfect seasonal delight.”.

Is vaping harmful to young people?

Still, health experts warn the long-term effects of vaping are unknown. And young people are particularly vulnerable to nicotine addiction because their brains are still developing and sensitive to the effects of addictive drugs. Once hooked, young people are also vastly more likely to continue nicotine use into adulthood.

Is Juul a crackdown on vaping?

Food and Drug Administration has called a youth vaping epidemic, the agency has launched investigations into the marketing practices of Juul, the top-selling vape brand in the United States, and has promised to crack down on the industry.

Why are vapes banned?

Many companies add candy or fruit flavorings to their nicotine products, which, because of its appeal to minors, was banned in cigarettes by the 2009 Family Smoking Prevention and Tobacco Control Act.

How effective is e-cigarette?

E-cigarette companies can accomplish this in many ways, but the most effective is through social media. Social media is predominantly used by younger generations, and it can be a powerful tool to influence the youth’s opinions and desires.

Is electronic cigarettes a healthier alternative to smoking cigarettes?

In recent years, electronic cigarettes have increased in popularity. What first emerged as a healthier alternative to smoking cigarettes is now creating a serious nicotine addiction crisis for minors.

What is Juul e-cigarette?

Juul, the Silicon Valley startup that’s taken over three-quarters of the US e-cigarette market, has repeatedly declared it is in the business of helping adult smokers quit tobacco. But a new analysis of its early advertising campaign tells a very different story.

Who analyzed Juul ads?

In the new report, the researchers — led by Stanford professor Robert Jackler — analyzed ads on Juul’s website, social media accounts (Instagram, Facebook, and Twitter), and emails to consumers.

What is a Juul hashtag?

Juul hired social media influencers — people with large followings on Instagram — to promote its products. It created hashtags — #juul, #juulvapor, #switchtojuul, #vaporized — that the influencers blasted out to their followings, often featuring images of young people Juuling, or doing tricks or jokes with their device.

What is the pod in a Juul?

Each Juul has two components: the e-cigarette, which holds the battery and temperature regulation system; and the “pod,” which contains e-liquid — made up of nicotine, glycerol and propylene glycol, benzoic acid, and flavorants — and is inserted into the end of the e-cigarette device.

How much does a Juul pod cost?

Juul’s “ starter kit ,” the e-cigarette, USB charger, and four flavor pods, sells for about $50.

Is Juul a flavored vape?

In November, the agency announced it was working to restrict the sale of flavored vape devices online and in stores.

Did Juul have a smoker?

On Instagram and Facebook, Juul posted photos of Katy Perry with its device at the Golden Globes. Absent from these ads was any adult smokers. According to a Juul spokesperson, “This advertising in 2015 was short-lived, intended for adults, and took place well before JUUL gained any meaningful market share.

How many middle schoolers see e-cigarettes?

More than half of middle school students (6 million) saw e-cigarettes ads in retail stores, and more than 4 million saw them on the Internet. About 15% of all students reported seeing e-cigarette ads from all four sources, including retail stores, the Internet, magazines/newspapers, and TV/movies.

How many people were exposed to e-cigarettes in 2014?

18 million youth were exposed to e-cigarette ads in 2014. More than 10 million high school students and nearly 8 million middle school students were exposed to e-cigarette ads in 2014. More than half of high school students (about 8 million) saw e-cigarette ads in retail stores, and more than 6 million saw them on the Internet.

How much did e-cigarettes cost in 2011?

Exposure to e-cigarette ads may contribute to youth e-cigarette use: E-cigarette companies have rapidly increased advertising spending, from $6.4 million in 2011 to $115 million in 2014. Many of the themes used in advertising for cigarettes are also now used to advertise e-cigarettes – including sex, independence, and rebellion.